'Celebrity' Endorsement

One of this week's readings was Gitlin's, The Whole World is Watching; Mass Media in the Making and Unmaking of the New Left. In chapter 5 he discusses how the media grabs hold of leaders and creates celebrities as a means of selling papers or today, getting hits on a webpage. He also discusses how the new celebrity leader can use his position for the good of the organization. When thinking about the LWV, I don't think they have a 'celebrity leader.' I think this could be something they could beenfit from. I feel like the LWV spend a lot of time on the wrong side of the news story. They themselves aren't covered in news or scholarly articles very much. It seems they spend their time writing articles for reporters. I believe a celebrity figure is something that would benefit them. When looking at the Austin branch, the members seem to be of a certain demographic 60+ year white ladies. I feel they could use some celebrity appeal to reach a larger target audience. They do so much nonpartisan research that I feel like the youth could greatly beenfit from being a part of their organization, or at least knowing they exist. The LWV originated quite a while ago, maybe they could use a dose of modern celebrity endorsement.