Money Machine

I got my first "Luv-Your_League" update today. This is a newsletter the email to members every now and then to encourage donations. In the email they outline their fundraising goals and show graphs of how much they still need. They also give a brief summary of the they plan to use the money. The LWV is a donation powerhouse. As soon as you enter their website (national or city) there is always a large red button in the top of the screen reading "DONATE." No matter which page you go to the red button remains at the top of the screen. If that didn't send enough of a message there is a whole tab dedicated to "support." Under this tab you sign up for one time or reoccurring donations from your credit card. I must say there language of how the money is going to be used is vague. I do not think this is a successful way to get donations. I fear the only people who will donate with these tactics are people who are devout members and would seek out ways to donate anyways. I recommend a more detailed description of where the money is going; especially at the city or state level. If you can tie your money to a cause being done in your own community you are much more likely to donate.